Privacy Policy

Clay Software US Corporation (“Clay,” “we,” “us,” or “our”) is committed to protecting individual privacy and maintaining the trust of our customers and their users. This Privacy Policy explains how we collect, use, and disclose Personal Information in connection with our services in the United States and Canada.

1. Scope

This Privacy Policy applies to:

• Customers: Real estate developers, builders, and property owners who contract with Clay for use of our platform (“Customers”).
• Customer Users: Individuals employed or contracted by our Customers who access the Clay platform, such as leasing agents, sales staff, and marketing teams.
• Website Visitors: Individuals who visit our marketing website (https://launchclay.com).
• End Users: Prospective renters, homebuyers, or others who interact with Clay’s embedded platform (e.g., through a 3D walkthrough, chatbot, or lead form).

Important: Clay collects data from End Users as a service provider to our Customers. The Customer is the data controller, and Clay processes this data on their behalf. End Users should refer to the privacy policies of the relevant Customer (e.g., builder or property manager) for more information on how their data is used.

2. Personal Information We Collect

We collect Personal Information that relates to or can identify an individual, either directly or indirectly. We collect this data from:

a. Information You Provide

• Name, email address, phone number
• Employer/company affiliation
• Account login information
• Messages sent via support or chatbot
• Submitted lead forms

b. Information Collected Automatically

• IP address, browser type, operating system
• Device identifiers and configuration
• Platform usage behavior (clicks, navigation, selections)
• Chatbot interactions

c. Information Collected on Behalf of Customers

Lead form submissions and behavioral tracking data associated with End Users are collected and processed strictly on behalf of our Customers.

3. How We Use Personal Information

We use Personal Information to:

• Provide, maintain, and secure the Clay platform
• Support user access and authentication
• Respond to inquiries and provide support
• Deliver insights and analytics to Customers
• Improve user experience through behavioral data
• Analyze trends and product usage
• Facilitate communication with Customer Users and End Users
• Enforce terms and fulfill contractual obligations
• Develop and improve our platform, features, and services

We may also de-identify and aggregate data for internal use, which no longer identifies individuals and may be used for product optimization or research.

4. How We Share Personal Information

We may disclose Personal Information to:

• Customers: When End Users submit information through embedded tools (e.g., lead forms), we share that information with the appropriate Customer managing the project.
• Service Providers: Infrastructure, analytics, CRM, communication, and hosting providers, under agreements that require confidentiality and proper handling of Personal Information.
• Legal or Regulatory Authorities: As required by law, subpoena, or to protect legal rights or investigate violations.
• In Business Transactions: In the event of a merger, acquisition, restructuring, or asset sale.
• Internal Uses: Within Clay and affiliated entities to support service delivery and compliance.

We do not sell Personal Information or share it for third-party marketing or cross-context behavioral advertising.

5. Data Security

Clay takes reasonable technical and organizational measures to protect Personal Information from unauthorized access, use, disclosure, or loss. While no system is completely secure, we continuously work to safeguard the data we handle.

6. Data Retention

We retain Personal Information as long as necessary to fulfill the purposes outlined in this Privacy Policy, to comply with legal obligations, or to resolve disputes. End User data processed on behalf of Customers is retained according to the terms of the Customer’s agreement with Clay.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

• Access and request a copy of your Personal Information
• Correct inaccuracies
• Request deletion of your Personal Information
• Object to or restrict processing in certain circumstances

To make a request, please contact us using the information in Section 10. If you are an End User (e.g., prospective renter or buyer), please direct your request to the relevant Customer.

8. Children’s Privacy

The Clay Service is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you believe we have done so inadvertently, please contact us immediately.

9. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal obligations. Any updates will be posted at https://launchclay.com/privacypolicy, with a revised “Effective Date.” If material changes are made, we may notify users via the platform or email.

10. Contact Us

If you have any questions about this Privacy Policy or how Clay processes your information, please contact us at: