Who Clay is for — multifamily operators, owners & agents

Housing types

Clay is purpose-built for multifamily — across three housing types.

Market-rate

Conventional multifamily

Communities leasing and stabilizing market-rate apartments, from lease-up through ongoing operations.

Student

Student housing

Operators running high-velocity, calendar-driven leasing cycles where speed and tours matter.

Senior

Senior living

Senior and active-adult communities where the guided tour experience drives the decision.

Teams that run on Clay

OperatorsRun leasing and lease-up across communities with 3D tours, AI leasing intelligence, and one source of demand data.
Asset managers & ownersSee portfolio analytics — leasing velocity, engagement, and unit-level demand — across every property.
Leasing & sales agentsShare personalized tours, qualify prospects faster, and follow up on real engagement signals.
InvestorsTrack lease-up performance and demand signals across the portfolio, from groundbreaking to stabilization.

Clay vs. the alternatives

How Clay compares to a standalone 3D tour vendor and to the tools built into your property management system.

Capability	Standalone 3D tour vendor	PMS-native tools	Clay
3D digital twin virtual tours	Yes	Limited or none	Yes — Tour Studio
AI leasing intelligence	No	Basic chat	Yes — EchoAI
Agent tour sharing with tracking	No	No	Yes — TourQ
Portfolio analytics	No	Reporting only	Yes — Asset Intelligence
Purpose-built for multifamily	Sometimes	Yes	Yes — market-rate, student, senior
Integrates with Funnel, Knock, Matterport, RealPage, Yardi, Zillow	Rarely	Native to one	Yes — all six

Comparison reflects typical category capabilities and is provided for general guidance.

Frequently asked questions

Who is Clay for?

Clay is built for multifamily real estate operators, asset managers and owners, leasing and sales agents, and investors — across market-rate, student, and senior housing.

What housing types does Clay support?

Clay supports market-rate, student, and senior multifamily housing.

How is Clay different from a standalone 3D tour vendor?

A standalone 3D tour vendor only produces tours. Clay produces 3D digital twin tours and adds AI leasing intelligence (EchoAI), agent tour sharing with engagement tracking (TourQ), and portfolio analytics (Asset Intelligence), integrated with Funnel, Knock, Matterport, RealPage, Yardi, and Zillow.

Ready?

See Clay on your portfolio.

Book a walkthrough and we'll tailor it to your housing type and stack.

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