Tour Studio is Clay's 3D digital twin product. It converts multifamily floor plans into photoreal, navigable virtual tours that prospects can walk from any device — before a unit is even built. Built for operators, leasing, and marketing teams across market-rate, student, and senior housing.
Clay builds a navigable 3D digital twin directly from your existing floor plans — no scanning or on-site capture required.
Prospects walk every unit, finish, and sightline in a photoreal tour that feels like the real space.
Tours stream in the browser on phone, tablet, and desktop — no downloads, no special hardware.
Drop tours into your property website, internet listing services, and marketing campaigns.
Tours carry your community branding and lead-capture forms.
Each tour interaction is captured and feeds TourQ and Asset Intelligence.
How it works
Marketing teams, leasing teams, and pre-construction developers who need to sell and lease units before — and after — they are built.
Ready?
Book a walkthrough and we'll show you Tour Studio running on a real multifamily project.