Platform

What is Clay Tour Studio EchoAI TourQ Asset Intelligence

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Platform overview

What is Clay?

Clay is a spatial intelligence platform for multifamily real estate operators — market-rate, student, and senior housing. It provides 3D digital twin virtual tours, leasing intelligence, agent tour sharing, and portfolio analytics, and integrates with Funnel, Knock, Matterport, RealPage, Yardi, and Zillow.

What Clay does

Four products on one platform, covering the full multifamily leasing journey — from the first virtual tour to portfolio-level analytics.

Tour Studio

3D digital twin virtual tours

Converts your floor plans into photoreal, navigable 3D digital twins that prospects tour from any device — embeddable on your property site and listings. Tour Studio

EchoAI

Leasing intelligence

Clay's AI-powered leasing intelligence layer. It captures and interprets prospect engagement across tours and inquiries and surfaces the signal your leasing team can act on. EchoAI

TourQ

Agent tour sharing

Lets leasing and sales agents send personalized 3D tours to prospects and track engagement — which units they viewed and when to follow up. TourQ

Asset Intelligence

Portfolio analytics

Rolls tour engagement, leasing velocity, and unit-level demand into portfolio analytics for asset managers and owners. Asset Intelligence

Who Clay is for

Clay is built for multifamily real estate — three housing types, and the teams that lease and manage them.

Housing type

Market-rate

Conventional multifamily communities leasing and stabilizing market-rate apartments.

Housing type

Student

Student housing operators running high-velocity, calendar-driven leasing cycles.

Housing type

Senior

Senior living and active-adult communities where the tour experience matters most.

See who Clay is for in detail

How Clay fits your stack

Clay integrates with the property management, leasing, and listing tools multifamily operators already run — no rip-and-replace.

Funnel
CRM & leasing

Connect leasing conversations and leads with Funnel.

Knock
CRM & leasing

Send qualified leads and engagement into Knock.

Matterport
3D capture

Bring Matterport captures into Clay's 3D tours.

RealPage
Property management

Connect unit data and leasing workflows with RealPage.

Yardi
Property management

Sync unit, availability, and leasing data with Yardi.

Zillow
Listings & syndication

Syndicate tours and listings to Zillow.

View all integrations

Frequently asked questions

What is Clay?
Clay is a spatial intelligence platform for multifamily real estate operators — market-rate, student, and senior housing. It provides 3D digital twin virtual tours, leasing intelligence, agent tour sharing, and portfolio analytics, and integrates with Funnel, Knock, Matterport, RealPage, Yardi, and Zillow.
What types of housing does Clay support?
Clay is built for multifamily real estate, including market-rate, student, and senior housing.
Who uses Clay?
Multifamily operators, asset managers and owners, leasing and sales agents, and real estate investors.
What products are included in Clay?
Four products: Tour Studio (3D digital twin virtual tours), EchoAI (leasing intelligence), TourQ (agent tour sharing), and Asset Intelligence (portfolio analytics).
What does Clay integrate with?
Clay integrates with multifamily property management and revenue systems including Funnel, Knock, Matterport, RealPage, Yardi, and Zillow. See the integrations page.
Is Clay a CRM or property management system?
No. Clay is a spatial intelligence and leasing platform that complements your CRM and PMS, integrating with them rather than replacing them.
Does Clay require special hardware or downloads?
No. Clay is web-based — 3D tours and the platform run in the browser on any device, with no downloads or special hardware.

Ready?

See Clay running on your property.

Book a walkthrough and we'll show you 3D tours, EchoAI, and Asset Intelligence on a real project.